Your guide to Form Analytics

In this article:


What’s Form Analytics?

Form Analytics takes the visual representation of Dynamic Heatmaps and adds in form field information to see which form inputs are having an impact on the customer experience. Using six Form Analytics reports, you can:

  • Determine which fields has the highest abandonment
  • Identify which fields took the longest time to complete
  • Discover if fields required multiple attempts by your visitor to complete 
  • Find the average time it took someone to start each field
  • Evaluate the order in which visitors completed your form
  • Jump to Session Recordings to assess if the visitor experienced technical errors that impacted their behavior

Click here to learn more.


How to launch Form Analytics

Form Analytics can be launched through the Form Analytics table or within a Dynamic Heatmap.

To launch from the Form Analytics table:

  1. Navigate to Analytics from the left navigation
  2. Click on Form Analytics from the list on the list

From here, you can launch Form Analytics by:

To launch within a Dynamic Heatmap

  1. Launch a Dynamic Heatmap
  2. If necessary, press SHIFT on your keyboard to navigate to the page with your form (including pop-up forms)
  3. Click the Forms icon in the center of the top of the Form Analytics page. If a form is detected by our system on your web page, a blue dot will appear next to the icon.
  4. In the Form Analytics dialog box that displays on the right, select from the list or create your own



How to interact with Form Analytics

Within Form Analytics, you can better understand how people engage with and complete your forms to make it a better experience with higher conversions. You can use Form Analytics to:

  • See overall form statistics
  • Analyze form data with six different types of Form Analytics reports
    • Abandonment report to see the most common form fields that were last typed in before the visitors abandoned the form
    • Conversion report to see what percentage of people converted and analyze behaviors of people who converted. See the next session for more information about jumping to Session Recordings. 
    • Repeat fields report to see form fields that were amended the most by the same visitor
    • Time to start report to see how long visitors were on your page before they started to complete that specific field on your form 
    • Field time report to see how long it took visitors on average to complete each individual field
    • Order report to see the order in which visitors completed your form fields
  • Jump to Session Recordings


How to filter by device

By default, Form Analytics will display data and the view of desktop visitors. However, your visitors likely come from a variety of devices. Your Form Analytics can show you how form engagement and abandonment changes by device type and how your form and web page appears on those devices.  

You can find the Device filter in the upper left corner of Form Analytics. Click here for more details about using the Device filter.

If your website relies on the browser’s user agent to show a mobile version of the website, click the checkbox next to Emulate mobile devices. Learn more about emulating mobile devices here.




How to filter by segmentation within Form Analytics

You can filter Form Analytics with segmentation to get as broad or as granular as you need to better understand people on your website. 

Note: The segments filter within Form Analytics aren’t linked to the Segments within the Lucky Orange app. Segments created in the Visitor’s Table or Settings won’t be available in Form Analytics.

Segmentation options include:

  • Standard: Date, Historical View, Source, Medium
  • Visitor-based: Browser, Operating System, Country, Region name, Number of visits 
  • Events, including System Events, Integration Events and Custom-Added Events
  • Custom user data

You can also save the Form Analytics segmentation to use in future Form Analytics or Dynamic Heatmaps. Learn more here.


How to use historical view

Have you updated or redesigned your form or webpage and want to compare it to the past version? Historical version lets you do just that. 

You can adjust the date range to be limited to one day up to the limits of your data storage plan. By default, you’ll have 30 days of data unless you’ve upgraded to an extended data storage plan. Click here for more information.




How to share or save Form Analytics

Whether you want to share Form Analytics reports with a colleague or client or download it for your records, you can save the Form Analytics as a static image. You can find the green Screenshot button in the upper right corner of Form Analytics:

Click here to learn more about how to download the report data and a static Dynamic Heatmap overlay.

You can also export the raw data from each Form Analytics report.

  1. From your Form Analytics dialog box, open any report
  2. Under the field data for the, click on the blue Export all reports text

A CSV will the raw data of the reports as well as your site ID, date of export and URL of the form will be included.