A look at 6 types of Form Analytics reports

Now that you know the basics of Form Analytics, let’s look at the six different types of Form Analytics reports:

For all reports, you can jump to Session Recordings for a clearer picture of the visitor’s experience with your form. Click here to learn more. 

Note: If the green box is not displaying on your form, press SHIFT on your keyboard to toggle to element activity. 

Abandonment reports

Abandonment reports show you the most common fields that were last typed in before the visitor abandoned the form. It shows a breakdown of all your form fields and the fields with the highest abandonment percentage. 

These types of Form Analytics reports are helpful if you’re trying to answer questions like:

  • Are there any fields that scare people away?
  • Should I change the field label or combine fields?
  • Does this field make sense at this stage of the funnel? 



Conversion reports

Conversion reports break down the percentage of people who successfully converted on your form. With conversion reports, you can discover why people convert to help you give more people the same experience on your form that will also lead to a conversion. 

provide this same form experience to other people that will

  • How people who converted engaged with your form and site when followed-up with Session Recordings
  • The percentage of people who completed the conversion




Repeat fields reports

The repeat fields reports show which fields were amended the most by the same visitor. By seeing the percentage of visitors who edited a specific field multiple times before submitting, you can address things such as:

  • Is there enough information to complete the field, or are tips/additional information needed? 
  • Are there field validation issues? 
  • Are visitors confused by the field? 


Time to start reports

Time to start reports show how long visitors were on your page before they start filling out that specific field in your form. You have a short time to grab your visitors’ attention, and making your form easy to find and use is key. 

By finding how long it took people to start your form, you can:

  • See if your form’s placement and/or design is driving visitors to engage with the form faster
  • Evaluate if the field requires information that may not be readily on hand, such as a corporate ID number or driver’s license number. This would show that your visitors are filling out part of the form, pausing to get the necessary information, and finishing the rest of the form until moments later. 



Field time reports

Field time reports show how long it takes visitors to complete each individual field on average. By seeing the length of time it took visitors to fill out each field, you can use the field time report to: 

  • Identify fields that can be made optional, combined with other questions, separated into multiple questions, reordered or removed 
  • Isolate fields that would be best asked in a different way or provided with a drop-down to make it easier for your visitors 



Order reports

Identify the order in which your form was completed by your visitors rather than how you think they’ll fill it out. Just because you placed the field asking for a visitor’s email address at the end of the form doesn’t mean visitors wait until they reach the end to complete it. 

The order report shows you the average order in which visitors filled out your form. While you may think that they go straight down the form, they may instead hop around and use a different order. 

Order reports can help you: 

  • See how visitors completed the form
  • Analyze whether you should rearrange the fields to increase the clarity, enjoyment or ease