Your guide to Dynamic Heatmaps
In this article:
- What are Dynamic Heatmaps?
- How to launch a Dynamic Heatmap
- How to interact with your Dynamic Heatmap
- How to filter by device
- How to filter by segments within Dynamic Heatmaps
- How to use historical view
- How to share or save a Dynamic Heatmap
What are Dynamic Heatmaps?
Heatmaps are a great tool to spot ways to make the website you're working on a more enjoyable experience for visitors. Heatmap products on the market today are either dynamic or static.
- Static heatmaps provide a snapshot of engagement on a web page. It isn’t available in real-time with no interaction capabilities.
- Dynamic heatmaps give you a more realistic picture of the engagement on your website because it shows how visitors engage with all elements, even those that are interactive.
Read more about heatmaps here.
How to launch a Dynamic Heatmap
A Dynamic Heatmap is launched from the Heatmaps table:
- Navigate to Analytics from the left navigation
- Heatmaps should be shown as default. If not, click on Heatmaps from the list on the left
From here you can launch a Dynamic Heatmap by:
- Viewing the Most Active Pages, which show you the top 10 web pages
- Manually searching for specific URLs
- Filtering your results by visitor behaviors or date
- Using Segments
How to interact with Dynamic Heatmaps
Within a Dynamic Heatmap, the analytic opportunities are endless. Here are a few suggestions to get you started. You can use Dynamic Heatmaps to:
- Find your top elements
- Analyze data with four different types of Heatmap reports:
- Clicks/taps to see where people tapped their fingers (mobile or tablet devices) or where they clicked their mouse (desktop)
- Precise interactions to know exactly where a visitor tapped or clicked rather than an aggregated view of the data
- Moves to follow how people moved or hovered their mouse to see how they read what is on the page
- Scrolls to track how far down the people your visitors scrolled and what information is above the effective fold, which is the point where 50% of your visitors stopped scrolling
- Interact with your web pages and website as the heatmap overlay populates data
- Jump to Session recordings
How to filter by device
By default, a Dynamic Heatmap will display data and the view of desktop visitors. However, your visitors likely come from a variety of devices. Your Dynamic Heatmap can show you how traffic engagement changes by device type and how your web page appears on those devices.
You can find the Device filter in the upper left corner of a Dynamic Heatmap. Click here for more details about using the Device filter.
If your website relies on the browser’s user agent to show a mobile version of the website, click the checkbox next to Emulate mobile devices. Learn more about emulating mobile devices here.
How to filter by segments within Dynamic Heatmaps
Within a Dynamic Heatmap, you can use segmentation, which are filters you can add to get as broad or as granular as you need to better understand people on your website.
Note: The segments filter within Dynamic Heatmaps isn’t linked to the Segments within the Lucky Orange app. Segments created in the Visitor’s Table or Settings won’t be available in Dynamic Heatmaps.
Segmentation options include:
- Standard: Date, Historical View, Source, Medium
- Visitor-based: Browser, Operating System, Country, Region name, Number of visits
- Events, including System Events, Integration Events and Custom-Added Events
- Custom user data
You can also save the Dynamic Heatmap segmentation to use in future Dynamic Heatmaps on other web pages. Learn more here.
How to use historical view
Have you updated or redesigned your website and want to compare it to the past version? Historical version lets you do just that.
You can adjust the date range to be limited to one day up to the limits of your data storage plan. By default, you’ll have 30 days of data unless you’ve upgraded to an extended data storage plan.
Click here for more information.
How to share or save a Dynamic Heatmap
Whether you want to share the Dynamic Heatmap with a colleague or client or download it for your records, you can save the Dynamic Heatmap as a static image. You can find the green Screenshot button in the upper right corner of the Dynamic Heatmap.