Using UTM parameters with Lucky Orange Dynamic Heatmaps & Form Analytics

Lucky Orange Dynamic Heatmaps provide a visual representation of clicks, moves and scrolls on your website. You can learn more about Dynamic Heatmaps here. You can narrow your Dynamic Heatmap data to dive into traffic driven by UTM parameters. Read on for information.

1. Navigate to Analytics from the left navigation 
2. Click Heatmaps or Form Analytics 
3. Select your web page of choice
   1. By default, it will show the most active pages for today. To change the date, click on the Today dropdown to the right above the table. 
   2. By default, it will show the most active pages for everyone. To change it to most active pages by a segment, click on Everyone dropdown to the right above the table.
   3. Click on the magnifying glass icon, located to the right above the table, to search for specific web pages
   4. Click on the filter icon, located to the far right above the table, to find the most active pages based on specific behaviors including UTM parameters.
4. Click on the gray Launch Heatmap or Launch Form Analytics button to the right of a page to get started
5. Click on Segments in the upper left corner of the page; this is the same process for both Dynamic Heatmaps and Form Analytics.
6. Select from UTM Source, UTM Medium, UTM Term, UTM Campaign and UTM Content. You can select as many or as few filters as you desire to further narrow down your Dynamic Heatmap data. 
7. Select Segments again to close the drawer and analyze your Dynamic Heatmap or Form Analytics. 

Note: The selected Segments in the Dynamic Heatmap and Form Analytics will remain in place until you clear:

•  the segmentation manually, 
• close the browser tab/window or 
• open a new Dynamic Heatmap or Form Analytics.