Using UTM parameters to create a Lucky Orange Event

How to add a URL-based Event from Lucky Orange on Vimeo.

Events let you keep an eye on elements, behavior, UTM parameters and more. Using Events you have more opportunities to analyze the data Lucky Orange collects and take a deeper dive into where your website is succeeding or needing to be improved. Click here to learn more about Events and Key Events or read on for UTM parameter-specific instructions.

To create an Event:

  1. Navigate to Settings from the left navigation
  2. Click on Events and select Manager
  3. Click on the purple Add New Event button
  4. Select Page Visit
  5. Give the new Event a specific name for internal use
  6. Click the purple Next button
  7. Add the page URL:
    1. Contains: Paste part of a link, such as utm_medium=ppc into the field. This is ideal for UTM parameters.
    2. Exact: Select the desired URL from the “Select a URL” drop-down. This will automatically populated URLs with traffic for your webpages
  8. Click the purple Next button
  9. Review your Event settings
  10. Click the purple Save button

Note: We recommend creating Events for UTM parameters that are consistent across a group of UTM parameters for easier analysis. For example, for the links below, creating an Event for utm_source=facebook will include both ad sets. 

  • Ad set 1: https://www.yourwebsite.com/?utm_source=facebook&utm_medium=messenger&utm_campaign=springsale23 
  • Ad set 2: https://www.yourwebsite.com/?utm_source=facebook&utm_medium=audiencenetwork&utm_campaign=springsale23

Interested in tracking multiple UTM parameters? Click here to learn more. 

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