Use Lucky Orange with Shopify: Trigger Announcements to bring visitors back into checkout

An Announcement lets you get important information, such as shipping information or a discount code, directly in front of your visitors. Using triggers, you can focus on showing this information when they need it most - before checkout. 

You can also use Shopify checkout events as triggers for Announcements. Like Surveys, Announcements can’t display on the actual checkout page due to Shopify’s checkout page policy. These checkout Events include: 

  • Checkout Started
  • Checkout Address Info Submitted
  • Checkout Shipping Info Submitted
  • Payment Information Submitted
  • Checkout Contact Info Submitted
  • Ordered

Note: Shopify Plus merchants can access data for their Shopify Plus checkout pages. However, communication features including Surveys, Chat Invites and Announcements can't be launched on checkout.

For example, you could trigger an Announcement based on Event “Checkout Started” occurring and the Event Checkout “Checkout Shipping Info Submitted” not occurring. This could show on any page or a specific page outside of checkout when they return to your store for more information. 

This would be helpful in promoting a free shipping discount code. 

To run an Announcement, you need to complete the following. For this help document, we will be recommending your best Announcement types, content and triggers. 

  1. The type of Announcement: Select from two available types with varying levels of interruption for visitors 
  2. Announcement category: Select three Announcement categories
  3. Content: This includes a headline, supporting text, image and primary button action
  4. Triggers: They determine who will see the Announcement in addition to where and when it will be shown.
  5. Delivery: Select how long it will run on your Shopify store
  6. Review: Finalize and launch the Announcement

Click here for step-by-step instructions for creating an Announcement.

Announcement type

Lucky Orange offers two types of announcements: Sticker and Lightbox. Read on to see the difference between the two. 

Sticker

Interruption: Minimal
Size: Small CTA that slides in from the same corner as your Chat icon (if Chat has been set up), Chat Invites and Surveys
Best used for: Educational events, promotions, general information and more

Lightbox

Interruption: Significant
Size: Full screen takeover 
Best used for: Important information; use sparingly

Announcement Content 

What you put in an Announcement is just as important as the type of Announcement and trigger you’ll use. Announcement content is how you’re going grab their attention with the best:

  • Headline (grab their attention)
  • Supporting text (optional but recommended; we recommend keeping it short)
  • Image (optional but recommended; available in both sticker and lightbox)
  • Button action (Dismiss or link to URL)
  • Button text 
  • Color (sticker) or overlay color (lightbox)

Our recommendations include:

  1. Using an image to grab their attention - it can help make the Announcement stand out. 
  2. Keep the headline and supporting text short - visitors scan text quickly. Avoid burying the most important text. 
  3. Double check the text for grammatical errors - spelling errors can hinder the impact of your Announcements
  4. Test, test and retest your URL if you’re linking to an external link - make sure it works before you put it into the hands of a visitor

Announcement Triggers

Here are recommended triggers to show the Announcement to people who stopped before selecting a shipping method. This can be a common block within checkout, especially if shipping costs aren’t communicated clearly prior to check out. 

These triggers are located under Advanced: 

Rule #1: Event “Checkout Started” - Any property - Occurred - +1x - within 7 days
We’ve limited this to  at least once within 7 days to grab people who are more engaged. You can use “ever” to expand it to anyone who started to checkout before clearing their cookies or their cookies expired.

AND Rule #2: Event “Checkout Shipping Info Submitted” - Any Property - Has Not - within 7 days
This will expand our Rule #1. To trigger someone would have had to begin checking out but didn’t select a shipping method. You want to match the date parameters with Rule #1 (in this case, within 7 days). 

AND Rule #3: Current Page - Any page
This rule would trigger the Announcement to people who started the checkout process but didn’t select a shipping method (Rules #1 and #2). The announcement will show on any page that they then return to. 

AND Rule #4: Time Delay - 5 seconds
This rule puts a little space between the visitor landing on your website after leaving checkout and seeing the announcement. This keeps the visitor from being bombarded upon their return. 

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