Does Lucky Orange collect personally identifiable information (PII)?
Visitor privacy is a top priority of Lucky Orange, and it’s important to know what kind of personal information Lucky does and doesn’t collect.
Visitor inputs kept anonymous
The data visitors input on your website are sent to our servers anonymously, meaning all keystroke data input in fields such as a form or search are transmitted to our servers as asterisks. In our experience helping more than half a million websites, visitor inputs don’t typically add value to better understand or engage with their visitors.
To keep your visitor data safe, all input fields are always marked as sensitive. As a result, nothing they type - whether it’s a password, credit card number or search term - is captured by our system.
Opt-in to display and store IP addresses
Out of the box, visitor IP addresses are searchable but not stored in our system. If your country’s laws prohibit the collection of IP addresses, you should leave this privacy setting as Not Active. Click here to learn how to adjust this privacy setting.
Unique identifiers adds another level of anonymity
When a visitor comes to your site, our system automatically displays their visit in the Visitors’ Table as a randomly generated unique identifier such as Teal Potato or Mint Coconut. It will display with other information collected by Lucky Orange, such as:
- Geographic location
- Browser type and version
- Operating system and version
- The number of visits a visitor has made to the site
Set up custom user data to show the visitor’s name or other information if the visitor fills out a form, such as through checkout or in an away form. Once the information is collected, it passes through to Lucky Orange. This name can also be manually updated in Lucky Orange by members of your team by going to the Visitor’s Profile page. Click here to learn more about custom user data.
Click here for a full list of visitor data collected by Lucky Orange.
Playing back personal information in the DOM
Lucky Orange can and does record dynamically generated DOM for playback of sessions. This enables us to show you exactly what the visitor saw when the recording was made, which can include members-only pages and shopping cart contents. If the HTML on the page someone visits has personal or sensitive information, it may be transmitted and stored on our servers. It is your responsibility to enable one of our various privacy and sensitive masking features in order to prevent unwanted and sensitive data from being collected by enabled text scrambling. Click here to learn more about text scrambling.
Don’t forget about Custom User Data
If you already have a relationship with users on your system, such as a customer who has checked out, you can choose to pass any custom data to our system and tie them to the Visitors’ Table, Session Recordings and the Visitor’s Profile.
This is no different than passing custom data into any other analytics package like Salesforce, HubSpot, etc.