Data export column headers: Form Reports (Form Analytics)

In the help document, we’re going to define and explain each column header that can be exported when looking at the Elements analytics from within a Heatmap. To access:

  1. Navigate to Analytics from the left navigation
  2. Launch Form Analytics for the form and page of your choice 
  3. Select the Form Analytics tab at the top of the page
  4. Click on your desired form from the list
  5. Select Reports
  6. Click on text “Export All Reports” that will display at the bottom of the report graph

Note: Filters applied through segmentation will apply to the downloaded CSV files. For example, if you’ve added a filter to only look at data from visitors coming from a specific location, exporting all Form Analytics reports will only include data based on users from that location. 

Column name Definition Example
Field Field names out each field within the form email
Abandonment Abandonment shows the fields that were last typed in before the visitor left the page/form 85%
Repeat fields Repeat fields show which form fields were amended the most by the same visitor 2%
Time to start Time to start shows how long visitors were on the page before they started to fill out specific fields within the form 5s
Field time Field time reports show how long it takes visitors to complete each individual form field on average <1s
Order Order shows the order in which someone completed each field; this may or may not follow the same order as the form layout. 2

Additional information included in the downloaded CSV file include:

  • CSV file name, including the date exported
  • Site ID
  • Form name
  • URL of the form