A look at 4 types of Dynamic Heatmap reports

Now that you know the basics of Dynamic Heatmaps and how it differs from static heatmaps, let’s look at the four different types of Dynamic Heatmap reports:

• Clicks/taps
• Precise interactions
• Moves
• Scrolls

Click/taps reports

A click/tap report shows where people tapped their fingers if they’re using a mobile or tablet device or where they clicked their mouse if they’re on a desktop device. On the Dynamic Heatmap, it will show as a reddish-orange overlay on the items that receive high engagement from visitors. 

If you hover over an element, you’ll also see that element’s popularity displayed by the percentage of clicks or taps it received out of all the elements on a page. 

These types of Dynamic Heatmap reports are helpful if you’re trying to answer these questions:

• Are people engaging with my CTAs? 
• Which items on my drop down menus are the most popular? 
• Are there parts of my website that are causing visitors to get distracted? 

Precise Interaction reports

This type of Dynamic Heatmap is similar to a click/tap report. Instead of showing an aggregate view of the clicks, it shows you exactly where a website visitor tapped or clicked. 

These clicks and taps are depicted as individual dots to show you exactly where the visitor engaged. 

Why is this useful? 

• You can uncover patterns in where people click or tap on the page
• Find “dead” areas of your site people think should be clickable but aren’t

Moves reports

Website visitors tend to move their mouse along with what they’re reading on the screen. This is the type of interaction a moves report shows you. 

With the moves report, your Dynamic Heatmap will show you where a person moved or hovered their cursor on their screen when they were using a desktop device. These types of Dynamic Heatmap are sometimes called hover maps or attention maps.

How can you use this type of Dynamic Heatmap?

• See which product or content area was more interesting to people so you can eliminate products or sections that aren’t engaging
• Follow the trail someone took as they read through the page to see what parts of your site are getting the most attention

Scrolls reports

This type of Dynamic Heatmap shows you how far someone scrolled down the page. You’ll see an indicator line noting the percentage of people who made it to that point of the page as you continue to scroll down. 

As you scroll further down the page, the color switches from red to a pink and eventually to white if people leave the page before getting all the way to the bottom. The point where 50% of visitors stopped scrolling on the page is called the effective fold. It’s called out visually with a white horizontal line across the scroll heatmap. 

Scroll Dynamic Heatmaps can help you:

• Determine if people made it far enough down your page to see your call to action 
• Understand if people are reading long-form content or lengthy product pages or dropping off early