How to use Discovery AI

What is Discovery?

What You Can Do with Discovery?

How to Open and Use Discovery 

Tips for Asking Better Questions 

How Discovery Fits Into Your Workflow 

What are Suggested Actions?

FAQs

What Is Discovery? 

Discovery is your AI-powered assistant inside Lucky Orange that helps you explore your website data with plain, natural questions. Discovery gives you fast, actionable answers—no digging through reports or dashboards required—but you're always one click away from Lucky Orange tools to investigate further. 

It’s built for anyone who wants to move faster, learn more, and make better optimization decisions. 

What You Can Do with Discovery 

With Discovery, you prompt with statements and questions like: 

- Help me understand what problems people have on my website. 

- Show me mobile visitors who landed on my home page. 

- How many conversions came from organic traffic last week? 

- What happened on my website over the weekend? 

- Which field on my form causes the most abandonment? 

- What's the busiest time of day for add-to-carts? (Currently only available for Shopify)

Each answer comes with data-backed insights and suggestions for what to look at next—helping you connect the dots between behavior and performance. 

How to Open and Use Discovery 

1. Log in to your Lucky Orange account. 

2. Click on the Discovery button in the upper-left-hand corner. Alternatively, you can always hit the shortkey ^K to open the Discovery window.

3. Begin your exploration by typing a question where it says "Search Discovery" and then hitting "Send." You can ask follow-up questions or click into other tools directly from Discovery to explore further. 

The Lucky Orange Discovery AI assistant chat window

You can access your three most recent conversations in the quicklinks at the bottom of the Discovery chat interface.

For a more detailed walk through of how to use the different features inside of Discovery, you can click through this feature tour.

Tips for Asking Better Questions 

To get the best answers from Discovery: 

Be specific: Ask about pages, behaviors, or segments you care about Example: "What are mobile users doing on the pricing page?" 

Focus on outcomes or friction points: "Which pages have the highest drop-off rate from add-to-cart?" 

Use any jargon or industry terms you'd like: Discovery is a marketer, UX designer, analyst, engineer and CRO all in one. 

How Discovery Fits Into Your Workflow 

Discovery is designed to be your first step before diving deeper into analysis. Think of it as your decision-making shortcut: 

- Use it to identify where to look with heatmaps or session recordings 

- Let it help you prioritize tests or updates based on user behavior 

- Combine it with Funnels or Surveys to understand why something is happening 

It's perfect for turning curiosity into action—without losing time or momentum. 

What are Suggested Actions?

We know it can be hard to know where to start when it comes to asking Discovery to analyze your website performance. In the Discovery window, you'll see buttons with different analyses Discovery can do for you. By default, the quick actions will analyze the last seven days of your website data.

  • The Performance Summary gives you a snapshot of traffic, engagement, and conversion metrics.
  • Conversion Blockers highlight factors that may have kept visitors from converting.
  • The Frustration Summary gives you insight into parts of your site that may have frustrated visitors by looking at signals like rage clicks and page reloads.
  • The AI Traffic Summary gives you the number of sessions you have from visitors referred by AI sources and breaks out those sources for you.
  • Engagement Summary provides stats on your pages that have the highest and lowest engagement across your site.
  • The Launch Heatmap option will provide a list of your top five most viewed pages with a link to open the heatmap or you can respond back with the URL of a specific page to get a link to open that page's heatmap.
  • Page Structure Audit reads a page on your site and evaluate factors that make it easy for helpful bots, AI crawlers and people to successfully navigate the page.
  • Find Broken Links scans a page on your site and looks for links that don't connect to a functioning webpage.
  • Page Speed Audit performs a Google Lighthouse audit on a specific page of your site and returns the Core Web Vitals (CVW) scores.
  • Audit Mobile UX reviews a page of your website as it would be seen by visitors on a mobile device and ensures there aren't usability issues hurting the mobile experience.
  • Audit CTAs reviews a page of your site and evaluates the placement of your buttons relative to how far down a page users scrolled and whether the text of the button is readable.

How do I launch a Suggested Action in Discovery if the button isn't showing?

Discovery will show three Suggested Action buttons at a time. If you'd like to launch a Suggested Action that isn't showing, just type in the shortcut listed below. For example, if you want to run the Page Structure Audit but the button doesn't appear in the chat window, just type "page-structure-audit."

  • Performance Summary: performance-summary
  • Conversion Blockers: conversion-blockers
  • Frustration Summary: frustration-summary
  • AI Traffic Summary: ai-traffic-summary
  • Engagement Summary: engagement-summary
  • Launch Heatmap: launch-heatmap
  • Page Structure Audit: page-structure-audit
  • Find Broken Links: broken-link-audit
  • Page Speed Audit: page-speed-audit
  • Audit Mobile UX: mobile-ux-audit
  • Audit CTAs: cta-sentiment-audit

FAQs 

Can I ask questions about a specific date range?

Yes, you can ask Discovery to answer a question about any data collected within your plan’s storage window. 

What if Discovery doesn’t understand my question?

We're constantly updating the Discovery knowledge base, so try rephrasing your question to help guide the conversation. 

How do I give feedback on Discovery?

In the Discovery window, click thumbs up or thumbs down icons to indicate a successful or unsuccessful response. When you rate your response, a window will open for you to provide more specific feedback to our team.

Can Discovery summarize a specific session recording?

Not yet, but we’re exploring ways to make summaries of sessions more accessible through Discovery.  

Can Discovery analyze my heatmaps?

Yes. In the Discovery chat window, you can provide the URL of a page and ask Discovery to analyze the heatmap for that page. Alternatively, when you're in Analytics > Heatmaps, you'll see an Analyze button next to each of your most engaged pages. Clicking that button will summarize the heatmap data for that page for you.

Can I link Discovery with my conversion events and have it give me information about any website behavior pattern?

Yes. For Shopify integration users, Discovery will use Shopify's Extensibility Events when considering conversion information. For non-Shopify users, you may create a custom event representing a conversion.