FAQ: What does “No Data” mean in a Session Recording?

This is an example from an issue caused by navigating away from the landing page too quickly. 

As you watch your Lucky Orange Session Recordings, you may occasionally see a message displayed within the Session Recording window that states no data is available. In this article, you’ll learn the several reasons why this message may be displayed.

Most common: Visitors leave or navigate quickly

Our tracking code loads in multiple stages called modules. 

This means that required modules, such as the events module, must be loaded to allow Lucky Orange to capture a full recording of that page and visitor. If only a few modules load, you may run into a situation where a recording shows no data. 

The most common causes we don’t reach that stage of tracking include: 

• Bounce and bot traffic: This traffic comes to one page and has little to no engagement on it before leaving. The bounce often happens quickly and before our tracking code can fully capture their page. While bot traffic is often credited with this behavior, it isn’t limited to bot traffic. For example: You’re running Facebook ads promoting a product. If your website doesn’t match the Facebook ad, visitors from the ad may bounce quickly out of frustration or concern rather than learn more about your brand or products.
• Navigating from the landing page: If a visitor navigates to a different page before all of the Lucky Orange modules load, the engagement for that initial page won’t be available. However, some events that were logged in the initial stages of their visit will be available in the visitor’s timeline.  

For example: Your announcement bar promotes an annual sale. Visitors immediately click on the link once they land on your homepage before Lucky Orange’s code can fully load.

The website loads slowly

Another factor is website load time. Lucky Orange is committed to ensuring that our technology doesn’t interfere with or slow down your website load speed. As mentioned above, Lucky Orange loads its tracking code in stages or modules. This only happens after the website’s own essential elements have been loaded.

However, some websites take several more seconds to fully load non-essential elements. On average, it takes 10.3 seconds to fully load on desktop and 27.3 seconds on mobile.

Visitors may not wait for the web page to fully load before engaging with it. As a result, they may interact with elements that haven’t yet fully loaded. As a result, Lucky Orange will log their sessions but won’t capture their initial behavior. 

For example: Someone visited your homepage for the first time. Because this is their first visit, this initial page will take the longest to load. If they then click on a link before the page has fully loaded, our system won’t be able to fully capture the beginning of their journey.

Have more questions? Click here to contact our support team.