Getting Started: What is a Magenta Banana? Your guide to Unique Identifiers

When a visitor comes to your website for the first time, you know very little about them. While we collect data on your visitors, such as their geographic location, browser type and version, operating system and version and device type, a long list of anonymous visitors in your Visitors’ Table can make it hard to find the Session Recordings you want and need to see. 

Until they interact with your website by filling out a form or checking out and your custom user data passes this information into our system, they are anonymous in our system. 

Our solution? Unique identifiers.

In this article, you’ll find:

What are unique identifiers?

Unique identifiers are a temporary name placeholder to identify your visitors and their Session Recordings until your visitors provide you with their names, whether that’s by becoming a lead, subscribing to your newsletter or checking out. Custom user data will be needed to pass this information into Lucky Orange. 

These placeholders let you identify different visitors before you even know their names. 

Why the color + produce combination? As you can tell from Lucky Orange’s own name, we do things a little differently. To keep things fun, we randomly combine a color (e.g., magenta, gold, teal, green, purple, and cobalt) with a fruit or vegetable (e.g., pepper, lime, onion, melon and carrot). 

The result? Your anonymous visitors are now shown as color and produce combinations such as Magenta Banana, Gold Carrot and Purple Kiwi (to name a few). 


Will Magenta Banana always stay as Magenta Banana on future visits? 

The short answer is yes. The long answer is (mostly) yes. As long as the visitor doesn’t clear their cookies, our system will continue to track them as Magenta Pepper until their name has been updated. 

If Magenta Banana visits your website on Monday and again on Thursday, both visits will be labeled as Magenta Banana. Click on their Visitor’s Profile from the Visitors’ Table to see a timeline of all of their visits. 


Can there be more than one Magenta Banana ?

While we add new colors and produce to our combinations regularly, there are instances when the same combination may be used by multiple visitors. 

For example: 

As you can see, each visitor also has their location listed below their unique identifier. 

Though there are two Orange Grapes, it’s still easy to distinguish between the session of the Orange Grape from Texas and the Orange Grape from Kansas. 


How do I change it from Magenta Banana to their real name? 

The visitor’s name will change from Magenta Banana when one of two things occur:

  1. They enter their name into your system: This can be done by completing a check out, a lead form, a newsletter subscription or an away form (to name a few). When this information is collected, it’s typically passed into our system and the Visitor’s Profile will be updated with the name. All of their previous sessions will still be available within their Visitor’s Profile and searchable in the Visitors’ Table.
  2. You manually update their name: From the Visitors’ Table, click on Profile to the right of Magenta Banana (or any visitor). This will open that specific Visitor’s Profile, including past Session Recordings, Chat logs, and more. Click on the unique identifier in the upper left corner to manually update the visitor’s name. The visitor’s profile picture will automatically update from the unique identifier to the visitor’s initials. If Magenta Banana is now known as the visitor Robin Lee, their profile image will now show as RL once their Visitor’s Profile has been updated.