Get to know Events: The new behavior tags

Move over, behavior tags! There’s a new tool in town to better analyze the data Lucky Orange collects about your visitors -- Events.

In this article

• What’s different about Events?
• Where do you use Events?
• How do you set up Events?
• Do my old behavior tags carry over?

What’s different about Events?

Events provide the same basic premise of behavior tags with more capabilities and opportunities than ever before. 

We’ve expanded the possibilities with Events. Instead of “tagging” a campaign URL or a specific page, you can now create Events for specific elements, such as your top call-to-action button for a deeper level of insight and triggering opportunities. (And yes, you can still track individual URLs too!) You can also pass Events through an API.

Take it even further with System Events, which are preloaded and ready for you to use out of the box. These Events are for things like rage click and shaky mouse, both indicating potential issues impacting your customer experience. 

How do you set up Events?

Lucky Orange events don’t require a developer or deep knowledge of coding to set up. Anyone who is an Account Owner or has Admin or Creator permissions can create it using our handy Event Manager. Ready to add a new Event? Here’s how you do it: 

1. Navigate to Analytics from the left navigation
2. Click on Events and select Manager
3. Click on the purple Add New Event button

From here, you’ll be prompted to select from one of three types of action for your new event:

Note: The API trigger is an advanced setup that requires access to your website’s code. 

Setting up Events by Page Visit 

1. Give the new Event a specific name for internal use. We recommend using a unique name that can be easily searched in the future. 
2. Click the purple Next button
3. Add the page URL:
   1. Contains: Paste part of a link into the field; This would be ideal for UTM parameters. 
   2. Exact: Select the desired URL from the “Select a URL” drop-down. This will automatically populate URLs for your webpages. 
4. Click the purple Next button 
5. Review your Event settings
6. Click the purple Save button 

Setting up events by Element Interaction

1. Give the new Event a specific name for internal use. We recommend using a unique name that can be easily searched in the future. 
2. Click the purple Next button
3. Your site should display. If not, click the gray Open in New Tab button at the top of the page
4. Move your mouse around the page to see yellow boxes display around elements as you hover over them. Click on the element of your choice.
5. Navigate back to the Events Settings page. On the right side, you’ll be able to confirm the element type and Event name. 
6. Click the purple Save button when finished

Setting up Events by API 

1. Give the new Event a specific name for internal use. We recommend using a unique name that can be easily searched in the future.
2. Click the purple Next button 
3. A code will display to allow you to edit and pass in custom user Events.
4. Follow steps to add this code found in our dev-doc here

Where do you use Events?

Using Lucky Orange Events, you can see those actions and use them them to:

• Quickly view and filter Dynamic Heatmaps, Form Analytics and the Visitors’ Table 
• Analyze individual Visitor Profiles
• Trigger Surveys, Chat Invites and Announcements 
• Monitor specific events from your Dashboard
• Create Funnels based on those events

For example, you could set an Event to target visitors who engaged with a specific call-to-action button. Use that Event to trigger an Announcement with a related offer or a Survey to learn more about their preferences. 

Learn more about how to use Events here.

Do my old behavior tags carry over?

Because the new Lucky Orange app is a completely different system than Lucky Orange classic, the previously set behavior tags won’t automatically carry over. You will need to set up new Events. 

Because of the expanded capabilities of Events, most of our users migrating from Lucky Orange Classic have found new uses for Events than they had with behavior tags. As a result, their Events are far more robust than what was offered with behavior tags. 

For those who set up behavior tags for each webpage and URL, you now have capabilities to search and trigger by URL.