Introduction to Dynamic Heatmaps (video tour)

Transcript: Heatmaps are a great way to visualize how customers experience your site.

Click heatmaps 

The most common heatmap type uses clicks. This paints a picture of visitor interest by mapping all clicks or taps over a period of time. 

Choose precise interactions to see exactly where someone clicked or tapped.

Moves heatmaps

The moves map is useful for pages with a lot of content. 

What people are looking at or reading often follows their mouse position. This map displays where the most mouse hovering occurs during desktop browsing.  

Scrolls heatmaps

The last type, scrolls, will quickly display how far down the page people are going before losing interest. 

If visitors aren't making it to your call-to-action, this could significantly impact your conversions.

Taking screenshots

For easy documentation and sharing, take a screenshot of any visualization. This captures the entire length of the page so you get the full picture. 

Filtering by device & segmentation

The device option allows you to narrow down to a specific device size, including desktop, tablet, and mobile. 

With segmentation, filter down even further. 

Maybe you are interested in a specific source, or ad campaign. You can even load a historical view of the page if your layout has changed over time. This is helpful if you want to compare engagement with pages before and after a site redesign. 

Interact with the heatmap

Since Lucky Orange heatmaps are dynamic, you can interact with them in real time. Dynamic heatmaps even track hidden elements, such as drop downs, hover menus and single page apps.

Dig deeper by clicking on any page element. Here you can view detailed stats along with the people who engaged with the element. 

Now you have visual evidence to investigate what the data may be suggesting. 

Form analytics

Likewise, use form analytics to see insights around any input on your page. See how many visitors engage with your sign up form or uncover issues in your shipping process. 

Look at an abandonment report to see which field has the highest drop off, or check out a field time report to see which fields may be causing people trouble. Just like elements, click on a field to jump right into visitor recordings to see things first-hand.